What is Website Navigation?

Website navigation refers to the system of links and menus that help users navigate through a website. Navigation helps users find what they’re looking for quickly and efficiently, making it easier for them to engage with your website’s content.

Why is Website Navigation Important?

When it comes to creating a successful website, website navigation is one of the most critical factors to consider. Website navigation refers to the system of links and menus that help users navigate through a website. Good website navigation provides a positive user experience, allowing users to quickly and easily find the content they’re looking for. In this article, we’ll explore the importance of website navigation and the benefits it can bring to your website and business.

Improved User Experience

Good website navigation provides a positive user experience. Users should be able to find what they’re looking for quickly and easily, without having to navigate through multiple pages or menus. If your website’s navigation is confusing or difficult to use, users may become frustrated and leave your site, resulting in a high bounce rate.

Increased Engagement

An effective navigation system can increase user engagement. When users can easily find what they’re looking for, they’re more likely to spend time on your website and engage with your content. This can result in increased page views, longer visit durations, and ultimately, increased conversions.

Better SEO Rankings

Search engines prioritize websites that provide a positive user experience. A well-designed navigation system can help improve your website’s user experience, which in turn can lead to better SEO rankings. If users spend more time on your website and engage with your content, search engines will see this as an indicator of a quality website, which can improve your rankings.

Best Practices for Website Navigation and User Experience

A well-designed navigation system is essential for creating a positive user experience on your website. Website navigation refers to the system of links and menus that help users navigate through a website. When done correctly, effective website navigation can help improve engagement, increase traffic, and ultimately, drive conversions.

In this section, we’ll explore some of the best practices for website navigation and user experience, so you can create a website that is easy to navigate and provides a positive user experience.

1. Keep It Simple

One of the most important principles of website navigation is to keep it simple. Your website’s navigation should be easy to understand and use, with clear labels and intuitive menus. Avoid using overly complex menus or submenus, as this can confuse users and lead to frustration.

2. Use Clear Labels

Clear labels are essential for effective website navigation. Users should be able to quickly identify the content they’re looking for based on the label used in the menu. Use descriptive labels that accurately reflect the content on the page.

3. Follow Conventions

Users are familiar with certain conventions when it comes to website navigation. For example, the main navigation menu is typically located at the top of the page, and submenus are often located in drop-down menus. Following these conventions can help make your website more intuitive and easier to use.

4. Prioritize Content

Your website’s navigation should prioritize the most important content. This means making sure that the most important pages or sections are easily accessible from the main navigation menu. Avoid burying important content deep within your website’s hierarchy, as this can make it difficult for users to find.

5. Provide Search Functionality

In addition to navigation menus, providing a search function can help users find the content they’re looking for quickly and efficiently. Make sure that your website’s search function is prominently displayed and easy to use, with relevant results displayed quickly.

6. Use Responsive Design

Responsive design is essential for effective website navigation and user experience. Your website should be optimized for all devices, including desktops, laptops, tablets, and smartphones. This means ensuring that your website’s navigation is easily accessible on all devices, with menus that adjust to the screen size.

7. Test Your Navigation

It’s important to test your website’s navigation to ensure that it provides a positive user experience. Conduct user testing to get feedback on your website’s navigation and make changes as needed. Monitor your website’s analytics to identify areas of your navigation that may be causing users to leave your site.

Enhancing Website Navigation and User Experience for Optimal Results

Website navigation and user experience are critical components of a successful website. A well-designed navigation system can help improve user experience, increase engagement, and improve SEO rankings. To create effective website navigation, keep it simple, use clear labels, follow conventions, prioritize content, provide search functionality, use a responsive web design, and test your navigation.

By following these best practices, you can create a website that provides a positive user experience, increases engagement, and improves SEO rankings. Remember, a well-designed navigation system is essential for helping users find what they’re looking for quickly and efficiently, and for keeping them engaged with your content.

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What is Mobile Responsiveness in Web Design?

Mobile responsiveness in web design refers to the ability of a website to adapt to different screen sizes and resolutions. A mobile-responsive website is designed to provide an optimal user experience, regardless of the device being used to access it. This means that the website’s layout, content, and functionality must adjust dynamically to fit the user’s screen, whether it’s a large desktop monitor or a small smartphone screen.

Why is Mobile Responsiveness Important?

Improved User Experience

The most significant benefit of mobile responsiveness in web design is an improved user experience. Mobile-responsive websites are designed to be user-friendly and easy to navigate, making it easier for customers to find what they’re looking for quickly. If your website is not optimized for mobile devices, users may find it difficult to navigate, resulting in frustration and ultimately, a higher bounce rate.

Increased Mobile Traffic

With the rise of mobile devices, more and more users are accessing the internet through their smartphones and tablets. In fact, mobile traffic has surpassed desktop traffic in recent years, making it essential for businesses to have a mobile-responsive website. If your website is not optimized for mobile devices, you risk losing potential customers who are searching for your products or services on their smartphones or tablets.

Better SEO Rankings

Google and other search engines prioritize mobile-responsive websites in their search results. A mobile-responsive website is seen as an indicator of a quality website that provides a positive user experience. If your website is not optimized for mobile devices, it may affect your SEO rankings negatively, resulting in lower visibility and fewer clicks.

Cost-Effective Solution

Building a mobile-responsive website is a cost-effective solution for businesses that want to improve their online presence. Rather than building a separate mobile website, a mobile-responsive design allows you to maintain a single website that adapts to different devices. This means that you won’t have to spend extra time and money maintaining two separate websites.

How to Create a Mobile-Responsive Website?

Creating a mobile-responsive website requires careful planning and design. Here are some tips to ensure that your website is optimized for mobile devices:

1. Use a Responsive Design Framework

A responsive design framework is a collection of pre-designed templates and code snippets that make it easier to create a mobile-responsive website. These frameworks are designed to be flexible and adaptable, making it easier to create a website that looks great on all devices.

2. Optimize Images and Videos

Large images and videos can slow down your website’s load time, making it less mobile-friendly. To ensure that your website is optimized for mobile devices, make sure to compress your images and videos to reduce their file size.

3. Use a Mobile-Friendly Font

Fonts that are easy to read on a desktop may be difficult to read on a mobile device. To ensure that your website is mobile-friendly, use a font that is easy to read on all devices, including smartphones and tablets.

4. Simplify Navigation

Mobile users have limited screen space, making it essential to simplify your website’s navigation. Use a hamburger menu or other mobile-friendly navigation design to ensure that your website is easy to navigate on all devices.

5. Test, Test, Test

To ensure that your website is truly mobile-responsive, you need to test it on different devices and screen sizes. Use tools like Google’s Mobile-Friendly Test to ensure that your website is optimized for all devices

6. Prioritize Content

When designing a mobile-responsive website, it’s important to prioritize content. Ensure that the most important information is displayed prominently on the homepage and that it’s easy to find on all devices. This will make it easier for users to find what they’re looking for quickly and efficiently.

7. Use Responsive Images

Using responsive images is essential for a mobile-responsive website. These images automatically adjust to the user’s screen size, ensuring that they look great on all devices. This can help to improve your website’s load time and make it more user-friendly.

8. Optimize Your Website’s Speed

Mobile users expect fast load times, so it’s important to optimize your website’s speed. This can be achieved by using a content delivery network (CDN), optimizing images and videos, and minimizing the use of third-party scripts and plugins.

Conclusion

In today’s mobile-first world, having a mobile-responsive website is essential for businesses that want to stay competitive. A mobile-responsive website provides a positive user experience, increases mobile traffic, improves SEO rankings, and is a cost-effective solution.

When designing a mobile-responsive website, it’s important to prioritize user experience, optimize images and videos, use a mobile-friendly font, simplify navigation, prioritize content, use responsive images, and optimize your website’s speed. By following these tips, you can create a website that looks great on all devices and provides a seamless user experience.

The post The Importance of Mobile Responsiveness in Web Design appeared first on Alexander Online Media.

WordPress and WooCommerce and Shopify are two of the most popular e-commerce solutions, each with their own unique features and functionalities. In this article, we’ll take a closer look at these two platforms, comparing them in terms of ease of use, cost, features, customization options, SEO, security, and integrations.

By the end of this comparison, you’ll be better equipped to make an informed decision about which platform is the best fit for your business’s e-commerce needs.

E-commerce Platforms: An Overview of WordPress and WooCommerce vs Shopify

Why Choosing the Right E-Commerce Platform Can Make or Break Your Business

The success of your online business depends largely on the platform you choose to run it on. A suitable e-commerce platform should provide all the essential features and functionalities needed to manage your online store effectively.

A poorly chosen platform, on the other hand, can result in subpar user experiences, security vulnerabilities, and limited scalability. Therefore, it’s important to do your research and choose an e-commerce platform that meets the specific needs of your business.

Understanding E-Commerce Platforms: What They Are and How They Work

E-commerce platforms are software solutions that allow businesses to sell products and services online. They provide a range of functionalities such as inventory management, payment processing, shipping, and analytics.

E-commerce platforms can be self-hosted, where the software is installed on a business’s own server, or hosted by a third-party provider. Understanding the differences between these two types of platforms can help businesses decide which option is best for them.

Comparing Two Popular E-Commerce Platforms: WordPress and WooCommerce vs Shopify

WordPress and WooCommerce are a widely-used combination for building e-commerce websites. WordPress is a popular CMS that is free to use and highly customizable, while WooCommerce is a plugin that enables businesses to add e-commerce functionality to their WordPress site.

Shopify, on the other hand, is a standalone e-commerce platform that provides a complete e-commerce solution, including hosting, security, and support. Comparing these two options can help businesses decide which platform is better suited to their specific needs and goals.

WordPress and WooCommerce

Why WordPress and WooCommerce are Popular Choices for E-Commerce Websites

WordPress and WooCommerce are a popular choice for e-commerce websites due to their ease of use and flexibility. With millions of websites worldwide powered by WordPress, it’s no surprise that it has become one of the top content management systems (CMS) in the world.

Combining WooCommerce with WordPress makes it easy to create a fully functional e-commerce website with advanced features and functionalities.

What Makes WordPress a Top Content Management System for Websites

WordPress is a highly customizable CMS that offers a wide range of themes, plugins, and extensions. This allows website owners to create a website that looks and functions exactly how they want it to.

Additionally, WordPress is free to use, making it an affordable choice for businesses of all sizes.

An Overview of WooCommerce: The Leading E-Commerce Plugin for WordPress

WooCommerce is a free e-commerce plugin for WordPress that allows businesses to create a fully functional online store. With WooCommerce, you can easily manage inventory, process payments, and track sales.

It also provides a range of customizable themes and extensions, allowing you to create a unique e-commerce website that matches your brand and meets your customers’ needs.

Why Combining WordPress and WooCommerce is a Winning Choice for Online Stores

Combining WordPress with WooCommerce is a winning choice for online stores because it provides a powerful yet flexible platform for e-commerce. With WordPress, you can easily create and manage content, while WooCommerce provides all the necessary e-commerce features.

Together, they offer a seamless user experience and provide the perfect platform for businesses looking to build an online store.

Things to Consider: Limitations of WordPress and WooCommerce for E-Commerce

While WordPress and WooCommerce provide many benefits, they also have some limitations. For example, managing a self-hosted WordPress website can be complex and require technical knowledge.

Additionally, WooCommerce’s extensive features and plugins can sometimes lead to website speed and performance issues. Businesses should carefully consider these limitations before deciding to use WordPress and WooCommerce for their e-commerce website.

Real-Life Examples of Businesses Thriving with WordPress and WooCommerce

Many businesses have successfully used WordPress and WooCommerce to create thriving online stores. From small startups to established businesses, WordPress and WooCommerce have proven to be a reliable platform for e-commerce.

For example, The Spectator, an online magazine, uses WordPress and WooCommerce to sell digital and print subscriptions, while E-Clicks, an online retailer, uses WooCommerce to sell a wide range of products.

Shopify

Shopify: An All-in-One E-Commerce Platform for Your Online Store

Shopify is an all-in-one e-commerce platform that provides everything a business needs to create and manage an online store. Shopify offers a range of features, including customizable themes, payment processing, inventory management, and shipping options.

With Shopify, businesses can get up and running quickly and focus on growing their business.

Why Shopify is a Popular Choice for E-Commerce Businesses

Shopify has become a popular choice for e-commerce businesses due to its ease of use and flexibility.

Shopify’s user-friendly interface and built-in features make it easy to create and manage an online store without requiring advanced technical knowledge. Additionally, Shopify offers a range of themes and apps that can be customized to meet the specific needs of a business.

Considerations to Keep in Mind: Limitations of Shopify for E-Commerce

While Shopify provides many benefits, it also has some limitations. One major limitation is the cost associated with using Shopify, which can be expensive for businesses just starting out. Additionally, while

Shopify offers a range of customizable themes and apps, they can sometimes be limited in terms of functionality. Finally, some businesses may prefer the level of customization and control that comes with self-hosted e-commerce platforms.

Real-Life Examples of Successful E-Commerce Businesses on Shopify

Shopify has helped many businesses achieve e-commerce success. For example, Allbirds, a popular shoe brand, uses Shopify to power its online store, while Kylie Cosmetics, a beauty brand, uses Shopify to manage its online sales. Many small businesses have used Shopify to start and grow their online stores, such as BAKblade, a men’s grooming product company.

WordPress and WooCommerce vs Shopify: Which E-Commerce Platform is Right for You?

Choosing the right e-commerce platform is crucial for your business’s success. While both WordPress and WooCommerce and Shopify are popular e-commerce solutions, they differ in terms of their features, customization options, and overall cost. In this comparison, we’ll take a closer look at the pros and cons of each platform to help you make an informed decision about which one is best suited for your online store.

Comparison of WordPress and WooCommerce vs Shopify

When it comes to choosing an e-commerce platform, businesses have a range of options to choose from. WordPress and WooCommerce and Shopify are two of the most popular choices for building an online store. Here’s a closer look at how they compare in terms of ease of use, cost, features, customization options, SEO, security, and integrations.

Ease of Use

Shopify is known for being user-friendly and easy to use, making it a popular choice for businesses that are just getting started with e-commerce. In contrast, while WordPress and WooCommerce offer more customization options, they can be more complex to set up and maintain.

Cost

Shopify is a hosted solution that charges a monthly fee, starting at $29 per month for the basic plan, while WordPress and WooCommerce are free to use. However, businesses that use WordPress and WooCommerce will need to pay for hosting, themes, and plugins, which can add up quickly.

Features

Shopify offers a range of built-in features, including inventory management, shipping, and payment processing. WordPress and WooCommerce, on the other hand, rely on plugins to add these features, but the benefit is that businesses can customize their site to include only the features they need.

Customization Options

WordPress and WooCommerce offer extensive customization options, including thousands of themes and plugins to choose from. Shopify, while still customizable, may be more limited in terms of design and functionality.

SEO

Both WordPress and Shopify are known for being SEO-friendly, with built-in features to help businesses optimize their website for search engines. However, WordPress and WooCommerce’s flexibility may give businesses an edge when it comes to customizing their SEO strategy.

Security

Shopify is known for being a secure platform, with built-in security features, automatic updates, and data backups. WordPress and WooCommerce, on the other hand, may be more vulnerable to security issues if not properly maintained and updated.

Integrations

Both platforms offer a range of integrations with third-party services, such as email marketing platforms and social media channels. However, Shopify’s built-in integrations may be more comprehensive than WordPress and WooCommerce’s plugin options.

Pros and Cons of Each Platform

Both WordPress and WooCommerce and Shopify have their respective advantages and disadvantages when it comes to e-commerce. Here’s a closer look at some of the pros and cons of each platform.

WordPress and WooCommerce

Pros

• Free and open-source software
• Highly customizable with thousands of themes and plugins to choose from
• Large community of developers and users for support and guidance
• No transaction fees for sales made through WooCommerce

Cons

• Requires technical knowledge to set up and maintain
• Limited built-in features, with a reliance on plugins for advanced functionality
• May be slower and less secure if not properly optimized and maintained

Shopify

Pros

• All-in-one solution that includes hosting, security, and support
• User-friendly and easy to set up and use
• Comprehensive set of built-in features, including inventory management and payment processing
• Offers 24/7 customer support

Cons

• Monthly subscription fees can add up quickly, especially for larger businesses
• Less customizable than WordPress and WooCommerce, with fewer themes and plugins available
• Transaction fees apply to sales made through external payment gateways

Ultimately, the best e-commerce platform for your business will depend on your specific needs and goals. Consider the pros and cons of each platform when making your decision, and remember to prioritize the features and functionalities that are most important for your business’s success.

Conclusion

Recap of the Comparison

After comparing WordPress and WooCommerce with Shopify in terms of ease of use, cost, features, customization options, SEO, security, and integrations, it’s clear that each platform has its own set of advantages and disadvantages.

WordPress and WooCommerce offer extensive customization options and are highly flexible, but may require technical knowledge to set up and maintain. Shopify, on the other hand, is an all-in-one solution that is easy to use but may be less customizable than WordPress and WooCommerce.

Final Recommendation for Choosing the Best Platform for E-Commerce

When it comes to choosing the best platform for your e-commerce business, the decision ultimately comes down to your specific needs and goals. If you value flexibility and customization options and have the technical expertise to manage a self-hosted platform, then WordPress and WooCommerce may be the best choice for you.

If you prefer an all-in-one solution that is easy to set up and use, then Shopify may be the way to go.

Reminder to Consider Individual Business Needs and Preferences When Making a Decision

Regardless of which platform you choose, it’s important to keep in mind that there is no one-size-fits-all solution when it comes to e-commerce. Each business is unique, with its own set of needs and preferences.

Therefore, it’s important to take the time to evaluate your business’s specific requirements and priorities before making a decision about which platform to use. By doing so, you’ll be able to choose the best e-commerce platform for your business’s success.

The post The Great E-Commerce Debate: WordPress and WooCommerce vs Shopify appeared first on Alexander Online Media.

In this article, I’m going to share with you some key principles for designing a lasting website that will stand the test of time and give your company an edge over competitors who neglect these same rules.

Why following trends in web design is a bad idea

When it comes to web design, following trends can be a bad idea for a number of reasons. Firstly, trends are often short-lived and can quickly become dated. This can make your website look out of date and unprofessional, which can reflect badly on your business. Secondly, trends often don’t take into account the needs of your users, which can lead to a frustrating user experience. And lastly, focusing on trends rather than on the fundamentals of good web design can lead to sloppy, ineffective websites.

So if you’re looking to create a website that truly represents your business, it’s important to ignore the latest trends and focus on the fundamentals instead. These include things like good layout design, user-friendly navigation, and effective use of images and typography. By focusing on these elements, you can create a website that is both visually appealing and user-friendly, and that will stand the test of time.

The importance of a user-friendly interface

One of the most important aspects of a website is how user-friendly it is. If your website is difficult to navigate or the layout is confusing, users will be quick to leave and may not return. This is why it’s important to focus on creating a user-friendly interface that makes it easy for users to find what they’re looking for.

According to a study by Nielsen Norman Group, users spend an average of only 10 seconds on a website before deciding whether to stay or leave. This means that it’s crucial to make sure your website is user-friendly and easy to navigate from the get-go.

There are a few things you can do to make your website more user-friendly. One is to keep the layout simple and organized. You should also use clear and concise language, and make sure all buttons and links are easy to find and understand. It’s also important to test your website on different devices and browsers, as different users may have different experiences.

How simplicity can be key to a successful website

When it comes to web design, simplicity is key. In order to create an effective website, you need to focus on the basics and avoid getting caught up in the latest trends. Too much clutter can be overwhelming for your visitors and can cause them to leave your site without taking action. By keeping things simple, you can ensure that your website is easy to navigate and that your visitors will stay engaged.

One way to declutter your website is to remove unnecessary elements from your pages. This includes things like decorative images and text, as well as extraneous navigation menus and buttons. You also want to make sure that all of your content is relevant to your audience. If a visitor arrives on your page and doesn’t immediately see something that interests them, they’re likely to leave and never come back.

Another important aspect of simplicity is typography. The font you use on your website should be easy to read and should complement the overall design. Use a sans-serif font for body text and a serif font for headlines and subheadlines. Avoid using more than two or three different fonts on your website, as this can make your pages look cluttered and unprofessional.

The colors you use on your website also play a role in its overall simplicity. Stick to a limited palette of two or three colors, and avoid using very bright or very dark colors. You want your visitors to be able to focus on you, not be distracted by your website’s design.

The need for clear and concise content

Another important aspect of a website is the quality of the content. This means that you need to make sure that your website is easy to read and that the content is well-written. Your website is a reflection of your company, and if the content is confusing or difficult to understand, people will not take you seriously. In order to ensure that your website is effective, focus on creating clear and concise content.

When creating content for your website, it’s important to make sure that it’s easy to read. This can be done by using tools like the Hemingway App, which helps improve readability by identifying areas where you can simplify your sentences or use shorter words. You should also focus on creating catchy headlines that accurately reflect the content of your article.

It’s also important to focus on creating quality content that is well-written and informative. Your website is a reflection of your company, and if the content is poorly written, people will not take you seriously. In order to ensure that your website is effective, focus on writing quality content that will engage and inform your readers.

The value of effective calls to action

Calls to action (CTAs) are buttons or links that urge website visitors to take a specific action, such as subscribing to a newsletter, downloading a white paper, or making a purchase. CTAs are essential for online businesses because they encourage website visitors to take the next step in the buying process.

However, many businesses make the mistake of using ineffective CTAs, which can result in lost sales opportunities. An effective CTA is clear, concise, and easy to understand. It also stands out from the surrounding text so that it’s easily visible and clickable.

According to a study by HubSpot, calls to action that include a sense of urgency produce an 82% higher conversion rate than those that don’t.

If you’re looking to improve your website’s effectiveness, be sure to focus on creating strong calls to action. This is one area of web design that will always be relevant, so it’s worth your time and effort to get it right.

Trends come and go, but there are certain aspects of web design that will always be relevant. You should ignore the latest trends in order to focus on what matters- your website’s effectiveness. If you need help determining which aspects of a site matter most or how best to improve them, we have experts ready and waiting!

The post You Should Ignore the Latest Trends Because This Is What Matters in Web Design appeared first on Alexander Online Media.

It doesn’t matter what industry you’re looking for, there’s a good chance it has an office in Atlanta. Some of the major industries include tech startup companies like Pindrop Security and MailChimp (both headquartered here!), health care (such as Emory Healthcare), financial services, and manufacturing.

Here are a few tips on how to optimize your website for Atlanta SEO:

Use keywords in your title tags and meta descriptions

Title tags and meta descriptions are HTML elements that are used to summarize the content of a web page. They are also used to show up in search engine results pages (SERPs). Atlanta-based businesses should use relevant keywords in their title tags and meta descriptions to help improve their visibility in local search results.

1. Optimize your website for local SEO

Local SEO is the process of optimizing a website for local search results. Atlanta-based businesses can improve their local SEO by claiming their business listings on directories like Google My Business and Yelp, as well as creating locally-targeted content.

2. Build citations

Citations are online mentions of your business name, address, and phone number (NAP). Atlanta-based businesses can build citations by listing their business information on directory and review sites.

3. Get listed in relevant Atlanta directories

There are numerous Atlanta-based directories that businesses can list themselves in. Some of the most popular directories include the Atlanta Yellow Pages, Atlanta Business Chronicle, and DiscoverAtlanta.com.

4. Optimize your website for mobile devices

More and more people are using their mobile devices to search for local businesses. Atlanta-based businesses need to make sure their websites are optimized for mobile devices to ensure they reach these potential customers.

Include keywords on your landing pages

When it comes to online marketing, including keywords on your landing pages is essential for driving traffic to your site. By incorporating the right keywords into your web pages, you can ensure that your site will show up in search engine results pages (SERPs) when people enter those terms into a search engine.

In order to find the right keywords to target, you’ll need to do some research. You can use keyword research tools like Google AdWords Keyword Planner or semrush.com to find popular keywords related to your business or industry. You must strategically incorporate your keywords throughout your website’s text, including the title, meta description, H1 header, and body content.

If you’re targeting Atlanta consumers, for example, you’ll want to include the keyword “Atlanta” on your landing pages. That way, when people in Atlanta are looking for businesses like yours online, they’ll be more likely to find your website.

By following these tips, you can make sure that your website’s content is fully optimized for search engine traffic. And with the right keywords in place, you can see an increase in website visitors and conversions.

Make sure the content of each page is relevant to the topic of that page

One of the most important aspects of any website is that the content of each page is relevant to the topic of that page. This is especially important for businesses, as potential customers who visit a website will want to be able to quickly and easily find the information they are looking for.

Relevant content also helps with Search Engine Optimization (SEO), as search engines will rank websites higher when the content on each page is relevant to the keywords that are being targeted.

There are a few things business owners can do to make sure their website’s content is relevant:

• Make sure all pages have a clear and concise title that accurately reflects the topic of the page.
• Make sure all paragraphs are properly formatted and easy to read.
• Use relevant keywords throughout the content, but don’t overdo it.
• Use images, videos, and infographics to break up the text and make the content more visually appealing.
• Regularly update the content to ensure that it is accurate and relevant.

Optimize images with Alt text and captions, so they’ll show up in search results

When optimizing images for your website, you should always include Alt text and captions. This will ensure that your images show up in search results, and it will also make them more accessible to people who are visually impaired.

Alt-text is the text that appears in place of an image if the image can’t be displayed. This could happen for a variety of reasons, such as if the user is using a screen reader or if the image is not loading properly. Captions are the text that appears beneath an image.

According to the World Health Organization, there are 285 million people around the world who are visually impaired, of which 39 million are blind. This means that about 10% of the world’s population is affected by some form of vision impairment. And while not all of these people will be looking for images on the internet, it’s still important to make your images as accessible as possible.

Both Alt text and captions are important for SEO purposes. They help search engines understand what your images are about, and they also give people who can’t see your images another way to experience your content.

To add Alt text and captions to your images, you can use the WordPress media library. When you upload an image, you’ll be able to enter this information in the fields provided. If you’ve already uploaded images to your website, you can edit the Alt text and captions by going to the media library and clicking on the image.

It’s also a good idea to add descriptive filenames to your images before you upload them. This will help search engines index your images more effectively.

Create a site map to help Google understand what’s on your site and how it all connects together

A sitemap is an important part of website development and optimization. It helps Google understand the structure and hierarchy of your website’s content. This, in turn, helps your site rank higher in search engine results pages (SERPs). You can create a sitemap using a variety of tools, including Google’s own tool, XML Sitemaps.

XML Sitemaps is a free tool that helps you create and submit a sitemap to Google. The tool is easy to use – simply enter the address of your website and the tool will generate an XML sitemap for you. You can then submit the sitemap to Google by clicking on the “Submit to Google” button.

If you’re not sure how to create a sitemap, or if you have questions about using XML Sitemaps, check out the tool’s help section. There, you’ll find step-by-step instructions on how to create a sitemap, as well as answers to frequently asked questions.

Check for broken links (links that don’t work) or missing pages, which can hurt you when you’re trying to rank well in search engines

Broken links or missing pages can really hurt your website’s ranking in search engines. It’s important to check for them regularly and fix them as soon as possible. You can use a tool like Screaming Frog to help you find and fix broken links. You can also use Google Webmaster Tools to find and fix missing pages.

Keep an eye out for duplicate content – if you have two pages about different topics but both include some similar information, consider combining them into one page

When you have multiple pages with similar information, you run the risk of being penalized by Google for duplicate content. To avoid this, you can combine the pages into a single page. This will make it easier for your readers to find the information they’re looking for, and it will also help you avoid penalties from Google.

One way to combine pages is to use a 301 redirect. This is a code that tells Google that one page has been permanently moved to another page. When you use a 301 redirect, the original page will still exist, but the new page will be given priority in search engine results.

If you’re not comfortable with coding, there are also several plugins that can help you merge pages. One popular plugin is Yoast SEO. Yoast SEO allows you to combine pages, set canonical URLs, and create breadcrumbs for your website. It’s a great tool for optimizing your website for search engines.

By using a 301 redirect or a plugin like Yoast SEO, you can ensure that your readers find the information they need, and you can avoid being penalized by Google for duplicate content.

Use external links to other high-quality websites to help improve your site’s ranking

External linking is an important part of search engine optimization. By using external links to high-quality websites, you can help improve your site’s ranking and visibility. This is because Google takes into account a variety of factors when determining a website’s rank, including the number and quality of external links.

So how do you go about getting these high-quality links? One way is to do a search for “high-quality websites” or “authoritative websites”. These are websites that are trusted and respected by Google. Once you have found some good websites to link to, simply add their URL to your site. Google will then take a look at these links and use them as a factor in determining your site’s rank.

Make sure your website is mobile-friendly

In order to make your website mobile-friendly and responsive, you need to make sure that it is designed in a way that is compatible with different devices. You can test your website’s responsiveness by using the Google Mobile-Friendly Test. This test will show you how your website looks on different devices, and it will also provide you with some tips on how to make your website more mobile-friendly.

According to recent studies, over 60% of internet traffic now comes from mobile devices. This means that if your website isn’t responsive, you’re missing out on a lot of potential traffic and business. Make sure to design your website in a way that is mobile-friendly and responsive, so that you can reach the widest possible audience.

That’s where Alexander Online Media comes in. We are experts in making websites mobile responsive, and we offer affordable rates that will fit any budget. Plus, we always make sure that our work is of the highest quality, so you can be sure your website will look great on any device. Contact us today to learn more about how we can help you make your website mobile-responsive!

Monitor your website’s analytics to see how you’re doing and make adjustments as needed

One great way to track your website’s progress and optimize it accordingly is by using Google Analytics. Google Analytics provides a wealth of data that you can use to see how your website is performing, from the number of visitors you’re getting to the pages they’re spending the most time on.

Armed with this information, you can then make changes to your website (such as adding more content to the most popular pages or revamping your homepage) in order to boost traffic and improve user engagement. So be sure to check your website’s analytics regularly and make the necessary adjustments!

Regularly update your content, so you stay ahead of the competition

If you want to stay ahead of the competition, you need to be constantly updating your content. That means creating fresh new posts, uploading new videos, and publishing new articles on a regular basis.

There’s no one magic number when it comes to how often you should update your website. It depends on your competition, your industry, and the type of content you publish. But a good rule of thumb is to try to publish something new at least once a week.

If you can’t manage that, then try to at least update your content regularly (for example, every month or two). By doing this, you’ll keep your website fresh and engaging for your audience.

Always be prepared to adjust your SEO strategy as search engine algorithms change

SEO is an ever-evolving field, and it’s important to be prepared to adjust your strategy as search engine algorithms change. For example, Google released two algorithm changes in February 2018 alone – the Broad Core algorithm update and the Mobile-first Indexing update.

These changes can affect your SEO strategy in a number of ways. For example, if your website is not mobile-friendly, you may lose ranking due to the Mobile-first Indexing update. And if your website content is not high quality, you may lose ranking due to the Broad Core algorithm update.

So how can you ensure that your SEO strategy is up-to-date and compliant with Google’s latest changes? Here are a few tips:

1. Monitor your website’s search engine ranking.
2. Stay up-to-date on Google’s algorithm changes.
3. Optimize your website for mobile devices.
4. Create high-quality content.
5. Use keyword research to determine which keywords to target.
6. Use SEO best practices when creating or editing website content.
7. Analyze your website’s analytics data to see how your SEO efforts are performing.
8. Make adjustments to your SEO strategy as needed.

By following these tips, you can ensure that your SEO strategy is up-to-date and compliant with Google’s latest algorithm changes.

And most importantly, never give up! No one ever achieved success without putting in a lot of hard work.

When it comes to success, never give up and always put in the hard work! It’s true that no one ever achieved success without putting in a lot of hard work; it’s through dedication and determination that great things are accomplished. So don’t lose hope, continue to strive for your goals, and put in the effort required to reach them. With perseverance, you can achieve anything you set your mind to!

While it’s important to have a great website and amazing content, it’s just as important to make sure that your site is optimized for search engines. By optimizing your website for Atlanta-based searches, you’ll be able to reach more potential customers and drive more traffic to your site. Let us help you get started with Atlanta SEO today!

The post How to Optimize Your Website for Atlanta SEO appeared first on Alexander Online Media.

What is SEO and how does it work

SEO stands for “search engine optimization”. It is the process of improving the ranking of a website on search engines. When a website is optimized for search engines, it will appear higher in the search engine results pages (SERPs). This means that more people will see the website and be likely to visit it.

There are two main aspects of SEO: on-page optimization and off-page optimization. On-page optimization refers to all the measures that can be taken on a website itself, such as the titles, metatags, and content. Off-page optimization refers to all the measures that can be taken away from the website, such as link building and social media.

Additionally, Local SEO is a specialized strategy that involves optimizing your website and online presence for local searches. This is especially important for businesses that cater to a local clientele, such as restaurants, medical practices, and retailers.

Why do you need an SEO strategy

SEO is important because it can help you get more traffic to your website. If your website is ranking higher in the SERPs, then you are more likely to get more visitors to your site. This can lead to more sales and conversions for your business.

According to a study by BrightEdge, organic search drives 51% of all website visits, compared to social media (8%), paid search (32%), and email (3%). Furthermore, website visits from organic search result in an average order value of $55.96, compared to $4.06 for website visits from social media, $19.96 from paid search, and $12.01 from email.

An SEO strategy can also help you to improve the quality of your website. By making sure that your site is well-optimized, you can make it more user-friendly and easier to navigate. This can help to increase the amount of time that people spend on your site, which can further improve your conversion rates.

Overall, an SEO strategy can be extremely beneficial for your business. It can help you to get more traffic and conversions, and it can also improve the quality of your website.

The benefits of having a strong SEO Strategy for your website

There are many benefits to having a strong SEO strategy for your website. Some of the most important benefits include improved website traffic, higher conversion rates, and increased brand awareness.

Improved website traffic is one of the biggest benefits of a strong SEO strategy. When your website ranks higher in search engine results pages (SERPs), it means that more people will see your website. This increased visibility can result in more website visitors and higher website traffic.

Higher conversion rates are another benefit of a strong SEO strategy. When your website ranks higher in SERPs, it means that more people will see your website. This increased visibility can result in more website visitors and higher website traffic. As a result, you may see an increase in conversion rates as more people visit your website and take action on your call to action.

Increased brand awareness is another benefit of a strong SEO strategy. When your website ranks higher in SERPs, it means that more people will see your website. This increased visibility can result in more website visitors and higher website traffic. As a result, you may see an increase in brand awareness as more people visit your website and learn about your brand.

Overall, there are many benefits to having a strong SEO strategy for your website. These benefits include improved website traffic, higher conversion rates, and increased brand awareness.

Tips on how to create a successful SEO Strategy

There are a few important things to keep in mind when creating a successful SEO strategy. First, make sure that you are targeting the right keywords. You can do this by doing some keyword research to find out what people are searching for. Then, make sure that your content is optimized for those keywords.

Another important thing to keep in mind is that SEO is a long-term strategy. It takes time to see results, so you need to be patient and keep up with the latest trends. Finally, always make sure that your website is up-to-date and compliant with Google’s guidelines. By following these tips, you should be able to create a successful SEO strategy.

1. Make sure your website is optimized for search engines. This means using the correct keywords and tags, and ensuring that your website layout is easy to navigate.

2. Create high-quality content that is relevant to your target audience. This will help to establish your website as an authority in your field.

3. Publish new content regularly, and make sure to promote it through social media and other channels. This will keep your website fresh in the eyes of search engines.

4. Build links to your website from high-quality websites. This will help to improve your website’s authority and improve its ranking on search engines.

5. Monitor your SEO progress and make changes as necessary. This will help you to fine-tune your strategy and ensure that you are always one step ahead of the competition.

By following these tips, you can create a successful SEO strategy that will help to improve your website’s ranking on search engines and increase your traffic levels.

Resources that can help with developing an effective search engine optimization strategy

When it comes to developing an effective search engine optimization (SEO) strategy, there are a multitude of resources that can help. The first step is understanding how SEO works and what factors influence your site’s ranking. Once you have a basic understanding of SEO, you can start to improve your site’s ranking by optimizing your content and building links. There are also a number of tools and resources that can help you track your site’s SEO progress and performance.

Here are a few resources to help you get started with developing an effective SEO strategy:

1. The Beginner’s Guide to SEO from Moz

2. The Ultimate Guide to On-Page SEO from Search Engine Journal

3. How to Create an Effective Link Building Strategy from HubSpot

4. SEOToolSet – A comprehensive set of tools for tracking and improving your site’s SEO

5. Google Search Central – A free service from Google that helps you understand and improve your site’s performance in the search results

Developing an effective SEO strategy takes time and effort, but the rewards can be worth it. By using the resources listed above, you can give your site the best chance of ranking well in the search results.

SEO can be a challenging process, but by following the tips we’ve outlined in this article, you can create a successful SEO strategy that will help to improve your site’s ranking and increase your traffic levels.

The post What are the Benefits of an SEO Strategy for Your Website? appeared first on Alexander Online Media.

1. Keep it simple

When you’re writing, it’s important to keep your content simple and easy to understand. This helps ensure that your readers will be able to follow along and get the most out of what you have to say. When in doubt, always err on the side of simplicity.

2. Make it easy to navigate

Your navigation is one of the most important elements of your website. It should be easy to use and guide people to the information they need. A good navigation menu will help people find what they’re looking for, and make it easy to get around your site.

There are a few things to keep in mind when creating a navigation menu:

• Make sure it’s easy to see and use. Your navigation should be prominent and easy to find.
• Use clear and descriptive labels. People should be able to understand what each link leads to without having to click on it.
• Keep it simple. Too many options can be overwhelming. Stick to the essentials and only include links that are relevant to your audience.

3. Use fonts and colors that are easy to read

When it comes to fonts, stick to those that are easy to read. The last thing you want is for your readers to strain their eyes trying to make out the words on your site. As for colors, again, go for something that will be easy on the eyes. A good rule of thumb is to use a light background with dark text. This contrast makes it much easier for people to read.

If you want to get really creative with your fonts and colors, there are plenty of resources out there that can help you. Check out these sites for some inspiration:

• https://www.canva.com/learn/100-color-combinations/
• https://www.w3schools.com/css/css_colors.asp
• https://fonts.google.com/
• https://www.pexels.com/search/colorful/

4. Use images sparingly and make sure they are relevant

While images are great for catching a user’s eye and breaking up text, using too many can slow down your page loading time. Also, be sure that any images you use are relevant to the topic of the page.

You can improve your SEO by using Alt tags on your images. The Alt tag is a brief description of the image that shows up in place of the image if it doesn’t load properly. This gives the search engines another clue as to what the image is about and can help your ranking in search results.

5. Don’t use too much animation

A little goes a long way when it comes to animation. You don’t want your pages to be too busy and overwhelming for visitors. Instead, focus on using animation to guide visitors towards calls-to-action. This will help ensure that they take the desired actions on your site. Too much animation can also be distracting, so use it sparingly. When in doubt, less is more.

6. Make sure your website is responsive

With more and more people using mobile devices to access the internet, it’s important that your website is responsive. This means that it will automatically adjust to the size of the screen it’s being viewed on, whether it’s a desktop computer, laptop, tablet or phone. A responsive website looks good no matter what device it’s being viewed on and makes it easy for people to navigate.

If your website isn’t responsive, you could be losing out on business. A recent study showed that almost half of all internet traffic now comes from mobile devices, so if your website isn’t optimized for them, you’re missing out.

There are a number of ways to make your website responsive. One is to use a responsive template or theme, which will automatically adjust the layout of your website based on the screen size. Alternatively, you can use a responsive design plugin or tool to create a custom responsive design for your website.

No matter how you choose to make your website responsive, it’s important to do so. Not only will it look better on mobile devices, but it will also be easier for people to navigate

7. Test your website on different browsers and devices

It’s important to test your website on different browsers and devices to make sure it looks and works the way you want it to. Not all browsers (and even versions of the same browser) render web pages the same way, so you need to test your site to make sure it looks and works the way you want it to in all of the most popular browsers. In addition, people view web pages on all sorts of different devices these days (laptops, tablets, smartphones, etc.), so you need to test your site on as many different types of devices as possible to make sure it looks and works the way you want it to on them.

There are a few different ways you can go about testing your website:

1. Use a Browser Testing Service: There are a few different browser testing services that will allow you to test your website in all kinds of different browsers and devices. These services usually have a monthly fee, but they’re definitely worth it if you want to make sure your website looks and works great on all browsers and devices.
2. Use Browser Emulators: Browser emulators are software programs that allow you to emulate different browsers on your computer. This can be helpful for testing specific browser versions or for troubleshooting problems with your website.
3. Use Browser Plugins: Browser plugins are small programs that you can install into your web browser that will help you test your website in different browsers and devices. There are a number of different plugins available, so you should be able to find one that fits your needs.
4. Use Mobile Device Simulators: Mobile device simulators are software programs that allow you to emulate different mobile devices on your computer. This can be helpful for testing how your website looks and works on different types of mobile devices.
5. Use a Physical Device: If you have a physical mobile device (such as a smartphone or tablet), you can use it to test your website. This is the best way to test your site on a mobile device, but it’s not always practical if you don’t have access to the specific device you want to test.

Whichever method or combination of methods you choose, make sure you test your website in as many different browsers and devices as possible to ensure that it looks and works the way you want it to.

That’s It

There’s a lot that goes into designing a good website, but if you keep these tips in mind, you’ll be on the right track. With these 7 tips, you’ll be well on your way to having a great website. Thanks for reading!

The post 7 Do’s and Don’ts of Good Web Design appeared first on Alexander Online Media.

WordPress is a popular content management system that can be used to create websites and blogs. It’s free and open-source, which means that there are many different ways to use it to make money. In this article, we’ll show you how to make money with WordPress in 48 hours. You don’t need any previous experience or coding knowledge-we’ll show you everything you need to get started. Also, we do WordPress web design and development here at Alexander Online Media, so feel free to contact us if all of this seems overwhelming. We have over 16 years of WordPress experience!

Let’s get started…

What is WordPress and how does it work?

WordPress is a content management system that enables you to create a website or blog from scratch or to improve an existing website. It is free and open-source software released under the GPL. WordPress is used by millions of people around the world, including many large organizations, such as The Guardian, Forbes, and The New York Times.

WordPress is a very versatile platform and can be used for a wide variety of websites and applications. It can be used as a simple blog, or it can be used to create a complex website with many pages and features. WordPress is also popular for creating e-commerce stores.

How to set up a WordPress website or blog

WordPress is a popular content management system (CMS) that can be used for blogging, website development, and more. In this article, we will show you how to set up a WordPress website or blog.

First, you will need a domain name and web hosting. You can purchase a domain name from a domain registrar such as GoDaddy or Namecheap, and you can purchase web hosting from a web hosting provider such as SiteGround, WP Engine, or BlueHost.

Next, you will need to install WordPress. You can do this by downloading the WordPress software from wordpress.org and then installing it on your web server.

Once WordPress is installed, you can start creating content for your website or blog. You can do this by creating posts and pages. Posts are typically used for blog articles, while pages are used for static content such as your About page or Contact page.

How to choose a WordPress theme for your website or blog

Choosing a theme for your website or blog can be a daunting task. With so many options available, how do you know which one is right for you? Here are a few tips to help you make the right decision.

1. Decide what type of website or blog you want to create. There are all sorts of different themes available, so it’s important to know what you want your website or blog to look like. If you’re not sure, do some research online or consult with a friend or colleague who has experience in web design.

2. Consider your budget. Not all themes are created equal – some are free while others can cost hundreds of dollars. If you’re on a tight budget, there are still plenty of great options available. However, if you have a little bit of money to spend, you may want to consider investing in a premium theme.

3. Have a look at some examples. Once you’ve decided on the type of website or blog you want to create, take some time to browse through some of the available themes. This will give you a good idea of what’s out there and will help you find a theme that’s right for you.

How to add content to your website or blog

Adding content to a website or blog is an important part of keeping your site fresh and engaging for your readers. Here are some tips on how to add content to your WordPress site:

Start by creating a new post or page.

Creating a new post in WordPress is very simple. Just click on the “Posts” tab in the left-hand menu, and then click on the “Add New” button.

You’ll need to give your post a title and some content. The content is where you’ll be sharing your tips for making money with WordPress in just 48 hours.

Enter your content into the editor area.

When creating a blog post, it’s important to focus on the content. What are you going to say? What tips or advice do you have for your readers?

Your blog post should be well-written and informative, providing your readers with everything they need to know in order to start making money with WordPress.

Make sure to include some helpful tips and links to useful resources, and don’t forget to promote your own products and services!

Format your text using the editor toolbar.

The WordPress editor toolbar includes a range of buttons that allow you to format your text. You can use the buttons to change the font, size, and color of your text, and to add headings and links.

The toolbar also includes a button that allows you to insert images and videos into your posts. You can also use the toolbar to add lists, quotes, and other content to your posts.

To use the WordPress editor toolbar, simply click on the button that you want to use. For example, to make your text bold, click on the ‘Bold’ button.

The WordPress editor toolbar is a great way to format your posts and pages.

Add images, videos, or other multimedia content.

Adding images and videos to your WordPress posts is a great way to add content and make your posts more interesting. You can add images and videos from your computer, or you can add images and videos from online sources such as YouTube and Flickr.

To add an image to a WordPress post, click on the ‘Add Media’ button in the WordPress editor. This will open the ‘Insert Media’ window, where you can select the image or video that you want to add.

You can also add images and videos to your WordPress posts using HTML. To do this, simply add the following code to your post:

For an image:

<img src="url of image">

For a video:

<iframe src="url of video"></iframe>

Publish your post or page when you’re finished.

When you’re finished writing your post or page, click on the ‘Publish’ button to publish it. You can also preview your post or page before publishing it.

To preview your post or page, click on the ‘Preview’ button in the WordPress editor. This will open a new window where you can view your post or page.

If you’re happy with the way your post or page looks, click on the ‘Publish’ button to publish it. If you want to make any changes, click on the ‘Edit’ button to edit your post or page.

Repeat the process to add more content to your site.

Adding new posts to your WordPress site is a very simple process. Just follow the steps outlined above to write and publish your post.

If you want to add more content to your site, you can repeat the process of writing and publishing new posts.

It’s a good idea to publish new posts on a regular basis. This will keep your site fresh and keep your readers coming back for more.

Ideally, you should aim to publish a new post at least once a week. This will give you enough content to keep your readers interested, and it will also help you to attract new readers. You can also use the WordPress plugin called Editorial Calendar to help you plan and publish your posts.

Using WordPress plugins to add features to your website or blog

WordPress plugins are a great way to add features to your website or blog. There are plugins for just about anything, including adding social media buttons, creating forms, and tracking statistics.

To add a plugin to your WordPress site, go to Plugins > Add New. You can then search for plugins by keyword or by plugin author.

Once you’ve found a plugin you want to use, click Install Now. WordPress will then install the plugin and activate it automatically.

You can also install plugins manually by downloading them to your computer and then uploading them to your WordPress site. To do this, go to Plugins > Add New and click Upload Plugin. Select the plugin file from your computer and click Install Now.

Once a plugin is installed, you’ll need to activate it. To do this, go to Plugins and find the plugin in the list. Click Activate.

Most plugins will then add a new menu item to your WordPress dashboard. For example, the Yoast SEO plugin adds a new menu item called SEO. To configure the plugin, simply click on the menu item and fill in the required information.

And that’s it! You can now start using the plugin to add features to your WordPress site. Thanks for reading this article. I hope it helped you learn how to use WordPress plugins.

How to make money with your new website

There are a lot of ways that you can make money with your new website. Here are a few methods that you can use:

1. Sell Ads: You can sell advertising space on your website to companies who want to reach your audience. To do this, you’ll need to sign up for an ad network like Google AdSense or Media.net. Once you’ve been approved, you can add the ad code to your website and start earning money.
2. Sell Products or Services: You can sell products or services directly from your website. These can be physical products that you ship to customers or digital products that they can download. You can also offer your services directly to customers on your website.
3. Generate Leads: You can generate leads for businesses by collecting contact information from visitors to your website. You can then sell this information to businesses who want to contact potential customers. To collect leads, you’ll need to set up a form on your website and add the code to your pages.
4. Affiliate Marketing: You can earn commissions by promoting other people’s products or services on your website. To do this, you’ll need to sign up for an affiliate program and add the affiliate links to your website. When someone clicks on one of your links and makes a purchase, you’ll earn a commission.
5. Membership Fees: You can charge people a monthly or yearly fee to access exclusive content or services on your website. This can be a great way to monetize your website.
6. Crowdfunding: You can raise money from visitors to your website by running a crowdfunding campaign.
7. Sponsorships: You can find sponsors who will pay you to promote their products or services on your website. To find sponsors, you’ll need to create a sponsorship proposal. This proposal should outline what you can offer the sponsor, such as ad space, product reviews, or a link on your website.

There are many ways to make money with your website. These are just a few of the methods that are available. Experiment with different methods and see which ones work best for you.

Conclusion

This blog post has shown you how to make money with your website by selling ads, products, or services, generating leads, and affiliate marketing. You can also generate income from memberships fees and crowdfunding campaigns.

When it comes down to it, there are many ways that you can monetize a new WordPress site so don’t give up hope if one of the methods doesn’t work out for you. Try a few different methods and see which ones are the most successful for your particular website. Thanks for reading!

The post How To Make Money With WordPress In 48 Hours appeared first on Alexander Online Media.

Use this CSS Cheat Sheet as a handy guide while designing. CSS is a very important aspect of web design, alongside HTML and JavaScript.

Jump To Section:

• CSS Selectors
• CSS Box Model
• CSS Dimensions
• CSS Margins
• CSS Padding
• CSS Borders
• CSS Positioning
• CSS Lists
• CSS Backgrounds
• CSS Fonts
• CSS Text

CSS Selectors
*	selects all elements
p	selects all <p> elements
#container	selects element with ID “container”
.box	selects all elements with CLASS “box”
h1, h2	selects all <h1> elements and all <h2> elements
div p	selects all <p> elements inside <div> elements
div#box	selects <div> tag with ID “box”
span.box	selects all <span> tags with CLASS “box”
#box *	selects all elements inside #box
div > span	selects all <span> elements one-level deep in a <div>
a:link	selects all unvisited links
a:active	selects links in clicked state
a:visited	selects all visited links
a:hover	selects link with mouse over it

CSS Box Model

CSS Dimensions
height	sets the height of selected element
width	sets the width of selected element

CSS Margins
margin	sets all margins (top, bottom, left, right) of the selected element
margin-top	sets the top margin of selected element
margin-bottom	sets the bottom margin of selected element
margin-left	sets the left margin of selected element
margin-right	sets the right margin of selected element

CSS Padding
padding	sets all padding (top, bottom, left, right) of the selected element
padding-top	sets the top padding of selected element
padding-bottom	sets the bottom padding of selected element
padding-left	sets the left padding of selected element
padding-right	sets the right padding of selected element

CSS Borders
border	sets border style for all borders, in the format: border: (solid, dashed, dotted, double) (width) (color), e.g. border: solid 1px #000
border-color	sets the color for all borders
border-style	sets the style for all borders
border-width	sets the width for all borders
border-top	sets all top border properties
border-top-color	sets the top border color
border-top-style	sets the top border style
border-top-width	sets the top border width
border-bottom	sets all bottom border properties
border-bottom-color	sets the bottom border color
border-bottom-style	sets the bottom border style
border-bottom-width	sets the bottom border width
border-left	sets all left border properties
border-left-color	sets the left border color
border-left-style	sets the left border style
border-left-width	sets the left border width
border-right	sets all right border properties
border-right-color	sets the right border color
border-right-style	sets the right border style
border-right-width	sets the right border width

CSS Positioning
position	type of positioning used for selected element (absolute, fixed, relative or static)
float	used to determine if a box element is floated
top, left, right, bottom	specifies the offsets for each position
display	sets how the element is displayed (block, inline or none)
z-index	sets the stacking order of elements (z-index:2 sits on top of z-index:1)
overflow	sets what happens to content if it overflows an element’s box (auto, hidden)
clear	sets which sides of an element where other floating elements are not allowed.
cursor	sets type of cursor

CSS Lists
list-style	sets all list properties of selected element
list-style-type	sets style of bullets or markers (square, circle, disc, none, etc.)
list-style-position	sets how text wraps around bullets (inside, outside)
list-style-image	sets an image as the bullet example: list-style-image:url(bullet.png)

CSS Background
background	sets background of an element, in the format: background: (color) (image) (repeat) (position) example: background: #000 url(bg.png) repeat-x top left
background-color	sets the background color of an element example: background-color: #CCCCCC;
background-image	sets the background image of an element example: background-image: url(\path-to-image\background-image.png);
background-repeat	sets the repeat property of the background image example: background-repeat: repeat-x; (repeat, repeat-x, repeat-y, no-repeat, inherit)
background-attachment	sets whether a background image is fixed or scrolls with the page
background-position	sets the position of the background image example: background-image: top right;

CSS Font
font	sets all font properties at once
font-family	set the font family to be used (Arial, Helvetica, etc.)
font-size	set the size of the text
font-weight	set the boldness, or weight, of the text (bold, bolder, normal, lighter, etc.)
font-style	sets the style of the text (normal, italic, etc.)
font-variant	sets the text variant (normal, small-caps)

CSS Text
color	sets the color of text (#000, #efefef, blue, etc.)
text-align	sets the alignment of text (left, right, center)
vertical-align	sets alignment relative to baseline
letter-spacing	sets the spacing between letters
line-height	sets the spacing between lines
text-indent	sets the indention of the first line of selected element
text-transform	changes the formatting of text (uppercase, lowercase, capitalize)
text-decoration	applies effects to text (underline, overline, none)
white-space	sets how white-space inside element is handled (normal, nowrap, pre, etc.)
word-spacing	sets the spacing between words in selected text

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While SEO can be a terrific source of “free” traffic, increasing your ranking on Google and other search engines can be very time-consuming. It’s important to concentrate your time on the right tactics. To save you time, I’ve come up with a list of 9 SEO steps that will help you rank your website and get your website in front of your customers.

We do Douglasville SEO for local businesses, as well as SEO for surrounding areas, such as Atlanta, Cobb, Carrollton, Villa Rica, Hiram, and Dallas. If you don’t have time to do all of this, or you would rather just have someone else take care of it, reach out to us.

1. On-Page Optimization

The first item on our checklist is On-Page Optimization. The first step is determining what keyword phrase you will be targeting on each page. Each page should be narrowed down to target only one topic and one main keyword phrase. Then you will make sure each page includes the following:

• Unique Keyword laden content that states the purpose of the page. Do not keyword stuff here. Just try to write user-focused content that also includes your keywords throughout.
• Make sure your keyword is in the page’s URL.
• A Word Count of at least 500+ words of unique content.
• Use your keywords in the page’s Image Name and Alt tags.
• Also, use your keyword in the Headings throughout the page.

2. Internal Links

Internal links are hyperlinks that point from a page on your website to another page on your website. You will want to use descriptive keywords in the anchor text that describe the topic or keywords of the page you are linking to.

Internal links are helpful because they allow users the ability to navigate your website naturally as they read your content. They also help Google and other search engines establish an information hierarchy for your website. And finally the main reason is for SEO purposes: to spread your website’s link juice (ranking power) to other pages.

The more links you have on your site pointing to a specific page, the more importance you’re placing on that page, in the eyes of Google. Typically, the pages in your sites navigation will have the most ranking power, because most (if not all) of the pages on your site have links to these pages.

If you want to increase a specific page’s prevalence, you need to point more internal links at it.

3. Outbound Links

Outbound links are links that point from your website to an external site. (See what I did there?) Everyone knows about backlinks, but most people do not know that it is important to link out to authoritative sites from pages that you are trying to rank.

Most high ranking web pages tend to have outbound links to other websites (such as research sources). Many people believe that search ranking algorithms count outbound links to authoritative sites as a plus.

It can’t hurt. As long as providing a link to an outbound site is helpful to your visitors, Google will deem it as helpful also.

4. Backlinks

Backlinks are any hyperlink from a different website pointing to your website. Typically, the more backlinks you have, the better. However, the quality of the websites that you get backlinks from, along with the relevance of the website, also is a deciding factor.

Think of backlinks as “votes” from other websites. These “votes” let the search engines know that your website’s content is valuable and authoritative. Google and other search engines also look at the “reputation” of the “voting” website.

The more credible and relevant the website is to your content, the more authority the links give to your site. In the SEO world, this passed authority is called “Link Juice”. You want to collect as much Link Juice as you can and use internal linking to point it to your valuable content.

5. Anchor Text

Anchor text refers to the clickable text in a hyperlink. There are a lot of studies to try and determine what are the best strategies when it comes to what text to use in your anchor text. In this article from Ahrefs.com, they explain it best:

The question is: what kind of anchor text should you use? Should you limit the use of a specific type of anchor text if you want to rank in search engines? Should you even be manipulating anchor text at all?

In the Ahrefs.com link above,  you can see I used what they would call “Random” anchor text. Other examples of anchor text would be Exact Match and Partial Match to your keyword phrase. In my opinion, I think you should mix up your Anchor Text: Sometimes include the exact keyword you are after, and sometimes use random anchor text.

6. Google My Business

One of the most important first steps you can take for your website’s SEO strategy is to claim and verify your local business’ Google My Business listing. Years ago, Google started including it’s “Map Pack” in the search engine results. This map pack displays Google My Business listings that most closely match the search. To get a spot in here, you must first claim your GMB listing. Any local business can claim a Google My Business listing by simply going to https://business.google.com/.

Once you claim your listing you can add your address, phone number, business hours, payment types accepted and much more. Optimizing your GMB listing will help improve your website’s visibility by putting it in front of visitors when they do a local search for your business.

7. NAP – Name, Address, Phone Number

NAP is simply an acronym that stands for Name, Address and Phone Number. A NAP, also known as a local citation, is useful for telling users how to contact you. However, it’s not just potential customers that are using your NAP.

Google and the other search engines can read these citations, and they actually count them as sort of a “backlink” to your business. The more of these citations that Google finds pointing to your business, the more authority they will give you. This means they may rank you higher in the Google Local Maps Pack.

While you may go out and attempt to define these citations on sites like Yelp, many of these citations will end up being created for you as you go about your normal marketing plans. When you create a Facebook page for your site, if you add your contact info, this will create a new NAP for you.

An important note: Search Engines require consistency across your citations to ensure they give you proper credit.

8. Google Reviews

It is well known that small businesses thrive off of online reviews. Not only is word of mouth a great thing, but a glowing online review can really help give a potential customer that extra push. Another plus of getting online reviews is that having a good number of positive reviews can improve your rankings in Google.

Now you will get some reviews naturally, from good-willed customers. However, most businesses will have to be proactive when it comes to getting customers to give them a review. A good option for getting reviews is sending a review link through a customized post-sale email.

Anytime you are giving good value to your customers, it may be a good time to ask for an honest review. For instance, if you like this article, click here to give Alexander Online Media a review!

9. Local Directories

The last step in our list of essential SEO tactics is adding your website to local directories. Web directories have been around forever and they are a local SEO mainstay. You’ll want to search for “your city directory” and find local business directories and larger industry directories that fit for your business.

Directories are a great place to get some of your first backlinks, and some directories can even give you actual click-through visitors. Either way, since adding your site to these is typically easy, I’d recommend doing it.

To get you started, here’s a list of 57 online local business directories for you to choose from.

Well, that’s all for this list of essential SEO steps to take when ranking your website. Again, we would be happy to look at your site and discuss an SEO action plan with you. Reach out to us using our contact form.

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